Bespoke Web & AI Solutions for SMEs in London, Hertfordshire & Essex
Modernising legacy systems and building lean, intelligent web applications using .NET, SQL Server and practical AI – so your business runs faster, smoother and more reliably.
What I help clients achieve
- Build tailor-made job, CRM & booking systems for SMEs
- Upgrade legacy ASP.NET & WebForms to modern .NET 8/9
- Fix slow SQL Server databases and long-running pages
- Add AI assistants and chatbots to existing systems
Why Work With New Media Aid?
In a market suddenly full of “AI-assisted developers”, real value comes from experience. Modern tools can help write code — but only deep, hands-on knowledge keeps a live business system fast, stable and evolving safely. That’s what I bring to SMEs across London, Hertfordshire and Essex.
25+ Years of Delivering Real Business Software
It’s one thing to build a toy demo; it’s another to keep a mission-critical system running for years. I’ve spent 25+ years designing, rebuilding and rescuing applications that companies rely on every day — not just proof-of-concept projects.
Work Directly With a Senior Engineer
Many providers hand your project to a rotating cast of juniors using Copilot. With New Media Aid you work directly with a senior engineer — architecture, database design, code, optimisation and deployment — so nothing gets lost in handovers and quality stays consistently high.
Specialist in Complex & Legacy Systems
Anyone can start a fresh project; far fewer can untangle an existing one. I’m experienced with WebForms, mixed-age SQL databases, older server setups and business-critical workflows — exactly the kind of systems most developers (and AI tools) avoid because they’re not straightforward.
Practical AI That Solves Actual Problems
I integrate AI where it reduces workload, speeds up operations or improves decision-making — not just because it’s fashionable. From internal knowledge assistants to domain-specific RAG systems, your AI features are built on solid engineering rather than hype.
What I Help SMEs With
Focused on practical, revenue-generating improvements rather than shiny tech experiments — especially for SMEs across London, Hertfordshire and Essex.
Modernising Legacy Web Apps
Upgrade old ASP.NET WebForms / .NET 4.x applications to clean, maintainable .NET 8/9 solutions without disrupting daily operations.
- Replace fragile code-behind with modern architecture
- Improve security, reliability and observability
- Plan phased migrations instead of risky big-bang rewrites
Database & Performance Tuning
Optimise SQL Server queries, indexes and schema to cut CPU, speed up reports and fix “mystery” slowness in production systems.
- Analyse and tune heavy SQL queries and reports
- Reduce page load times and timeouts
- Design schemas for SaaS and multi-tenant apps
Practical AI & LLM Integration
Integrate AI assistants and LLMs into your existing systems – from internal knowledge bots to legislation and policy Q&A tools.
- RAG over your documents and databases
- On-prem or private cloud models (DeepSeek, OpenAI-compatible)
- Cost-controlled, auditable AI features
Who I Work Best With
I mainly work with owners, operations managers and IT leads in SMEs who rely on custom software to run day-to-day operations and can’t afford downtime or risky rewrites — particularly across London, Hertfordshire and Essex.
- Scaffolding & construction firms needing job and H&S tooling
- Colleges and training providers handling admissions or enrolment
- Service businesses with home-grown WebForms apps that now need upgrading
- SMEs exploring AI to support staff, not replace them
Typical signs you need help
- Your key system is an old ASP.NET or classic SQL app nobody wants to touch
- Reports time out or the server CPU spikes at busy times
- Staff copy and paste the same information between multiple systems
- You want AI-style search or assistants but don’t know where to start
Typical Projects I Deliver
Every engagement is tailored, but many projects fall into a few common patterns.
- Migrating a core WebForms app to a modern .NET Core / Razor Pages solution
- Re-architecting heavy SQL queries and reports to scale with growth
- Adding an internal AI assistant over policies, manuals or legislation
- Building job, quote & invoice management tools for field services
- Integrating payment, document signing, mapping or credit-check APIs
Based in the South East, Working Remotely
I regularly work with businesses in London, Hertfordshire and Essex, but most projects run smoothly via remote collaboration – email, Teams/Zoom and shared project boards.
On-site visits are always possible for kick-off workshops, system reviews or key milestones where sitting around a table makes sense.
Let’s talk about your system
If you have an ageing web application, a slow SQL database, require a custom-built system or an idea for a new AI-enhanced tool, we can usually see in 20–30 minutes whether I’m a good fit to help.
Prefer to schedule something? Drop me a quick email with a short summary of your current system and what you’d like to improve.
Contact Me