Bespoke software for SMEs
built around how your business actually works

If your team is juggling SaaS tools, spreadsheets and manual workarounds, the problem isn’t your staff — it’s the software.

New Media Aid designs and builds custom business systems for SMEs: secure web apps, Android field apps and integrations that fit your workflows exactly. Senior-led delivery, modern AI-assisted tooling, and over 25 years of real-world experience.

Senior-led delivery Security by design Web + Android + integrations UK-based, SME-focused

When SaaS stops fitting, bespoke becomes the smarter choice

Many SMEs start with SaaS because it’s quick and accessible. Over time, cracks appear: processes don’t quite fit, reporting becomes painful, and staff rely on spreadsheets to fill the gaps.

The result is a fragile ecosystem of subscriptions, exports, manual checks and duplicated data — all adding cost, risk and frustration.

Bespoke software flips this around. Instead of forcing your business to adapt to generic tools, the software is designed to match your workflows, approvals, compliance requirements and edge cases exactly.

Bespoke often makes sense if…

  • You’re paying for multiple SaaS tools + integrations
  • Spreadsheets are “holding things together”
  • Reporting requires exports and manual rework
  • Your processes are unique or compliance-heavy
  • You need tighter control over data and security

Why bespoke software is viable again

Historically, bespoke software was seen as slow and expensive. A large proportion of development time was spent on repetitive engineering: scaffolding screens, boilerplate code, plumbing, tests and documentation.

Modern AI-assisted development tools have changed that. They dramatically reduce the mechanical overhead — but the real advantage comes when those tools are used by an experienced senior developer.

AI accelerates delivery. Experience ensures the system is designed correctly, secure by default, and maintainable for the long term.

Faster delivery

AI-assisted coding accelerates development without sacrificing architecture, quality or security.

Exact fit

Workflows, permissions and automation are designed around your business — not generic assumptions.

Security first

Least-privilege access, audit trails, hardened APIs and modern security patterns built in from day one.

Clean integration

One joined-up system across web, mobile, databases and third-party services — no fragile exports.

What we build

Web-based business systems

Internal platforms, portals and dashboards built with .NET and SQL Server, designed for performance, clarity and long-term maintainability.

Android field apps

Offline-first Android apps for inspections, job updates, data capture and compliance — fully integrated with your core system.

Not sure if bespoke beats your current setup?

If you outline your current tools and pain points, I can give you a straight answer on whether bespoke software makes sense — and what a realistic migration path would look like.