Web, ecommerce & Android app development for Didcot

Why choose New Media Aid?
We develop complex web apps, Android apps and ecommerce websites and have provided low cost, bespoke app development services since the year 2000 - only 48 miles from Didcot, Oxfordshire. The development cost of a bespoke Android app, web app or ecommerce website for organisations in Oxfordshire will usually be between £2,000 and £5,000.

We develop bespoke, responsive, mobile-friendly web apps and e-commerce websites as well as cutting-edge Android apps for organisations ranging from multi-national blue chip organisations to SMEs in Didcot, Oxfordshire.

We keep abreast of all the latest trends and technologies in web app development, ecommerce website design and bespoke Android app development to make sure we offer the most advanced, secure and robust application solutions for our clients in Didcot, Oxfordshire.

Useless fact
As well as being the distance in miles from Didcot to our app development office in Hitchin, 48 is also the limit in kHz (kilohertz) above which an audio sample rate in an Android app will result in decreased quality because a resampler must be used to play back the file. As of Android 5.0 (Lollipop), the audio resamplers are now entirely based on FIR filters derived from a Kaiser windowed-sinc function. We can make our bespoke Android apps sing for you! (Audio sampling in Android).


Useful app developers term of the day: Pre-Trained Models

Pre-trained machine learning models are models that have been trained on large datasets to perform specific tasks such as image classification, natural language processing, and speech recognition. These models have already learned the patterns and features present in the data and can be used as a starting point for developing more complex applications.

In other words, instead of starting from scratch and training a model from the ground up, developers can use pre-trained models as a foundation and fine-tune them for their specific needs. This process can save a significant amount of time and resources.

Pre-trained models are typically trained on massive datasets, often with millions of samples, and can take weeks or even months to train on powerful hardware. By using pre-trained models, developers can leverage the expertise and resources of large tech companies that have invested heavily in developing these models.

Examples of pre-trained models include Google's BERT for natural language processing, Facebook's Detectron2 for computer vision, and OpenAI's GPT-3 for language generation.


There are many pre-trained machine learning models that can be used for app development. Here are a few examples:

  1. Image classification models: These models can be used to classify images into different categories, such as identifying objects in photos or recognizing faces. Popular pre-trained models in this category include VGG, Inception, and ResNet.

  2. Object detection models: These models can be used to detect and locate objects within an image or video. Some popular pre-trained models for object detection include YOLO and Faster R-CNN.

  3. Natural language processing models: These models can be used to understand and process natural language input, such as text or speech. Some popular pre-trained models in this category include BERT, GPT-2, and RoBERTa.

  4. Recommendation models: These models can be used to recommend products, services, or content to users based on their preferences and past behavior. Popular pre-trained models in this category include collaborative filtering algorithms, such as Matrix Factorization and Singular Value Decomposition.

  5. Sentiment analysis models: These models can be used to analyze the sentiment of text data, such as customer reviews or social media posts. Some popular pre-trained models for sentiment analysis include VADER and TextBlob.

By using pre-trained machine learning models, app developers can quickly add advanced functionality to their apps without needing to build and train custom models from scratch.

We are only 48 miles from Didcot
ab@newma.co.uk