Low cost web & Android app development for King's Lynn

Why choose New Media Aid?
We develop affordable cutting-edge web apps, Android apps and ecommerce websites. Providing bespoke app development services since the year 2000, we are only 63 miles from King's Lynn, Norfolk. The development cost of a bespoke Android app, web app or ecommerce website for organisations in Norfolk will usually be between £2,000 and £5,000.

We develop advanced, bespoke, Android apps, mobile-friendly web applications and e-commerce websites for Norfolk organisations who want state-of-the-art web and mobile applications at down-to-earth prices.

If you are looking for custom made, Android app development,mobile-friendly website development or e-commerce website design you need look no futher than New Media Aid.


Useful web app developers term of the day: Parameterized Queries

Parameterized queries are a way of executing SQL statements in a secure and efficient manner. They are also known as prepared statements or parameter binding.

In a parameterized query, placeholders are used in the SQL statement where the actual values will be inserted at execution time. These placeholders can be identified by various symbols, such as a question mark (?), a dollar sign ($), or a colon (:).

For example, consider the following SQL statement to retrieve data from a database table:

sql
SELECT * FROM users WHERE username = 'alice' AND password = 'mypassword';

This statement has hard-coded values for the username and password, which can be susceptible to SQL injection attacks. To make it a parameterized query, we can replace the values with placeholders:

sql
SELECT * FROM users WHERE username = ? AND password = ?;

Here, the question marks serve as placeholders for the username and password values. When the query is executed, the actual values are provided as parameters to the query. For example, in Python, we can execute this query using the execute() method of a database cursor object:

lua
cursor.execute("SELECT * FROM users WHERE username = ? AND password = ?", ('alice', 'mypassword'))

This way, the actual values are provided separately from the SQL statement, making it less prone to SQL injection attacks. Additionally, parameterized queries can be cached and reused multiple times with different parameter values, which can improve performance.

Parameterized queries are a powerful technique in database programming that help prevent SQL injection attacks and improve query performance. In this article, we'll dive into how parameterized queries work and why you should use them in your database applications.

First, let's define what a parameterized query is. A parameterized query is a SQL statement that uses placeholders for input values, rather than including the values directly in the SQL statement. For example, instead of writing a SQL statement like this:

sql
SELECT * FROM users WHERE username = 'johnsmith' AND password = 'password123';

we would write a parameterized query like this:

sql
SELECT * FROM users WHERE username = ? AND password = ?;

In this example, the "?" characters are placeholders for the input values. When we execute the query, we would provide the actual values to be used in place of the placeholders.

So how does this work? When we prepare a parameterized query, the database engine compiles the query and creates a query plan that includes the placeholders. When we execute the query, we provide the actual values for the placeholders, and the database engine substitutes the placeholders with the actual values before executing the query.

The benefits of parameterized queries are many. First and foremost, parameterized queries help prevent SQL injection attacks. SQL injection is a type of attack where an attacker attempts to inject malicious SQL code into a database query. By using placeholders for input values, parameterized queries make it much harder for attackers to inject malicious code into our queries.

Parameterized queries also improve query performance. When we use a parameterized query, the database engine only needs to compile the query once, regardless of how many times we execute it with different input values. This means that the database engine can reuse the query plan, which saves time and resources.

Another benefit of parameterized queries is that they make our code more readable and maintainable. By separating the SQL statement from the input values, we can see exactly what the query is doing without being distracted by the input values. This makes it easier to debug and modify our queries as needed.

Let's take a look at an example of a parameterized query in action. Suppose we have a table of products and we want to find all products that have a price less than a certain amount. We could write a parameterized query like this:

sql
SELECT * FROM products WHERE price < ?;

When we execute the query, we would provide the maximum price as the input value for the placeholder. For example, if we wanted to find all products with a price less than $50, we would execute the query like this:

sql
SELECT * FROM products WHERE price < 50;

By using a parameterized query, we've made our code more secure, more efficient, and more maintainable.

In summary, parameterized queries are a powerful tool in database programming that help prevent SQL injection attacks, improve query performance, and make our code more readable and maintainable. By using placeholders for input values, we can separate the SQL statement from the input values, which makes our code more secure and easier to work with. If you're not already using parameterized queries in your database applications, now is a great time to start!



Crimes reported in King's Lynn
Our custom app development prices are criminally low, but not as criminal as these events recently reported in King's Lynn.

How safe is King's Lynn?
Here are some Jan 2025 crimes for King's Lynn which we have added to show you how our software engineers can integrate data from external sources in web apps.

burglary
  • Ploughman Road (Unable to prosecute suspect)
  • Anderson Close (Under investigation)
  • Butterwick (Investigation complete; no suspect identified)
  • Shopping Area (Investigation complete; no suspect identified)
  • Sadler Close (Under investigation)
criminal damage arson
  • St Nicholas Street (Investigation complete; no suspect identified)
  • Mulberry Road (Unable to prosecute suspect)
  • Aberdeen Street (Unable to prosecute suspect)
  • Three Oaks (Investigation complete; no suspect identified)
  • Shopping Area (Investigation complete; no suspect identified)
drugs
  • Fermoy Avenue (Local resolution)
  • Harewood Drive (Awaiting court outcome)
  • Vancouver Court (Local resolution)
  • Walpole Road (Under investigation)
  • Shopping Area (Under investigation)
other theft
  • Further/higher Educational Building (Unable to prosecute suspect)
  • George Street (Under investigation)
  • Newton Court (Investigation complete; no suspect identified)
  • Shopping Area (Under investigation)
  • Butterwick (Investigation complete; no suspect identified)
possession of weapons
  • Dobby Drive (Under investigation)
  • Harewood Drive (Under investigation)
  • Sir Lewis Street (Awaiting court outcome)
public order
  • Bagge Road (Under investigation)
  • Greenland Avenue (Under investigation)
  • Shopping Area (Awaiting court outcome)
  • Jarvis Road (Unable to prosecute suspect)
  • Supermarket (Local resolution)
robbery
  • Helena Anderson Court (Under investigation)
shoplifting
  • Petrol Station (Awaiting court outcome)
  • Helena Anderson Court (Awaiting court outcome)
  • Mulberry Road (Awaiting court outcome)
  • Bagge Road (Awaiting court outcome)
  • Shopping Area (Awaiting court outcome)
theft from the person
  • Littleport Street (Investigation complete; no suspect identified)
vehicle crime
  • Woodwark Avenue (Unable to prosecute suspect)
  • Turbus Road (Unable to prosecute suspect)
  • Holcombe Avenue (Awaiting court outcome)
  • Sir Lewis Street (Unable to prosecute suspect)
  • Kirby Street (Under investigation)
violent crime
  • Townshend Terrace (Unable to prosecute suspect)
  • Keeble Court (Under investigation)
  • Hospital Walk (Under investigation)
  • Orchard Lane (Under investigation)
  • Dobby Drive (Under investigation)
other crime
  • George Yard (Under investigation)
  • Blackfriars Road (Under investigation)
  • Hickory Road (Under investigation)
  • De Grey Road (Under investigation)
  • Vancouver Court (Under investigation)
We are only 63 miles from King's Lynn
ab@newma.co.uk