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The Android Play Install Referrer library is a component provided by Google that allows developers to track the source of app installs from the Google Play Store. It provides a way for developers to identify which marketing campaigns, ad networks, or other sources are driving app installs.

The library provides a simple API for developers to use to retrieve the referrer information when the app is installed. The referrer information includes the package name of the app that triggered the install, the campaign name or ID, and other metadata that can be used to track the source of the install.

To use the Play Install Referrer library, developers must add the library to their project's dependencies and then initialize and call the API in their app's code. The library is available for Android apps that target API level 14 (Android 4.0) and higher.

Using the Play Install Referrer library can help developers optimize their marketing campaigns and track the effectiveness of their advertising efforts. It can also help developers identify fraudulent or illegitimate installs by detecting abnormal patterns in the referrer information.

The Android Play Install Referrer library is a tool that allows developers to track the source of app installs from Google Play Store. It provides a way to retrieve the referrer information associated with a user's installation of an app. This information can be used by developers to track the effectiveness of their marketing campaigns, identify the most successful sources of app installs, and optimize their app promotion strategies.

The Play Install Referrer library is available for Android apps that are published on the Google Play Store. It can be added to an app's build.gradle file as a dependency, and then used in the app's code to retrieve the referrer information associated with each app install. The library provides a BroadcastReceiver that can be used to receive referrer information when the app is installed, and also provides a way to retrieve referrer information at any time by calling a getInstallReferrer() method.

Using the Play Install Referrer library can help developers to gain insights into how users are finding and installing their apps, and can provide valuable information for optimizing app promotion and marketing strategies. However, it's important to note that the referrer information provided by the library is only available for installs from the Google Play Store, and may not be representative of all app installs.